Essays

Which topics are you interested in?

Building in Public

Grow Audience & Superfans

Build a Twitter Presence

Productize & Monetize

Fuel a Content Flywheel

Essay library

4 Things You Should Do With Every Happy Customer
Productize & Monetize

March 10, 2024

How to Know What Your Audience Really Wants (An Automatic Way)
Grow Audience & Superfans

February 24, 2024

How to Not Be Scared to Post on Social Media
Building in Public

February 23, 2024

Are Lean Creators The Future?
Productize & Monetize

February 19, 2024

How to Create Buzz for Something That's "Already Launched"
Productize & Monetize

February 12, 2024

Can You Avoid Getting Burned Out as a Content Creator?
Fuel a Content Flywheel

February 7, 2024

How Do You Create Momentum for Your Digital Product Launch?
Productize & Monetize

February 1, 2024

2023 Year in Review
Productize & Monetize

January 19, 2024

Don’t Build a Personal Brand
Build a Twitter/X Presence

December 7, 2023

How to Figure Out What to Share and What Not to Share
Fuel a Content Flywheel

November 29, 2023

4 Ways to Be a Better Creator-Educator
Building in Public

November 23, 2023

The Art of Documentation
Building in Public

November 16, 2023

4 Steps I Took in My First 4 Months to Get Early Traction
Grow Audience & Superfans

November 6, 2023

How You Can Still Attract Fans During Tough Times
Grow Audience & Superfans

October 19, 2023

The "Action" Piece in Designing Learning Experiences
Productize & Monetize

October 4, 2023

Build in Private. Earn in Public
Building in Public

September 28, 2023

How to Be Remembered Forever (Lifting Up Your Personal Brand)
Grow Audience & Superfans

September 20, 2023

4 Timeless Principles for Time-strapped Creators
Productize & Monetize

September 14, 2023

How to Build a Presence When You Have 2+ Interests
Build a Twitter/X Presence

September 7, 2023

Can You Build Info Products in Public?
Building in Public

July 27, 2023

8 Game-changing Techniques That Got Me to a $5,000 Month (for New Creators)
Productize & Monetize

July 6, 2023

Don’t Lower Your Price By Default
Productize & Monetize

June 29, 2023

How To Increase Your Surface Area Online
Productize & Monetize

June 21, 2023

My Learnings & Mistakes as an Online Course Creator
Productize & Monetize

June 7, 2023

The Curse of Shipping Fast
Productize & Monetize

May 11, 2023

I Use 7 Unconventional Ideas to Grow My Genuine Community
Grow Audience & Superfans

April 13, 2023

Don't Create Content Your Audience Don't Love (And How to Actually Do It)
Fuel a Content Flywheel

March 29, 2023

The Turning Point in My First Year of Business
Productize & Monetize

March 23, 2023

What If It Doesn't Work Out?
Productize & Monetize

February 16, 2023

Your 3-step Creator Business Model
Productize & Monetize

February 9, 2023

Rescued! How I Designed & Saved Public Lab’s New Identity in Public
Building in Public

February 2, 2023

Do Your Followers Have Loyalty?
Grow Audience & Superfans

January 19, 2023

You Want to Be a Purple Cow
Productize & Monetize

January 5, 2023

2022 Year in Review
Productize & Monetize

December 28, 2022

I Didn’t Realize I Can Make Money Anytime
Productize & Monetize

December 15, 2022

Your Customers Aren't Engaging With You on Social. But That’s Okay!
Grow Audience & Superfans

December 1, 2022

I Reverse-engineered These US$60 Million Telephone Scams
Building in Public

November 28, 2022

My 8-step Formula to Build My Course in Public to Guarantee Sales
Productize & Monetize

November 17, 2022

Wisdom Bombs: The Fastest Way To Kill Your Early Twitter Growth
Fuel a Content Flywheel

November 10, 2022

The Dark Side of Short-form Content
Fuel a Content Flywheel

November 3, 2022

Social Media’s Real Roles In Your Business (Spoiler: Not Selling)
Build a Twitter/X Presence

October 20, 2022

How Figma Builds in Public to Their $20 Billion Exit
Building in Public

October 6, 2022

Successful Creators Don’t Just Create, They Teach
Productize & Monetize

September 29, 2022

Content Cliff: a Place All Content Creators Must Avoid
Fuel a Content Flywheel

September 6, 2022

Fish Pond Audience: Why You Are Unfollowed And What To Do
Grow Audience & Superfans

September 6, 2022

20 Tweets in 60 Minutes: My 5-step Content Creation System
Fuel a Content Flywheel

August 27, 2022

6 Hidden Gems to Grow Your Twitter at 0 Vs 3,000 Followers
Build a Twitter/X Presence

August 25, 2022

Unexpected Business Lessons From This Aquarium Shop
Productize & Monetize

August 18, 2022

Fuel Framework: 4 Simple Steps to Tell Your Best Stories on Social Media
Fuel a Content Flywheel

August 15, 2022

How I Use Hypefury to Automate & 3X My Twitter Audience Growth
Build a Twitter/X Presence

August 11, 2022

I Thought Repeating is a Bad Thing. It is the Opposite
Fuel a Content Flywheel

July 21, 2022

2022 Midyear Review
Productize & Monetize

July 13, 2022

Side-project Marketing: Grow Your Audience Without Lifting a Finger
Grow Audience & Superfans

July 7, 2022

Does Niche Down Limit What You Can Create Online? No. Quite the Opposite
Fuel a Content Flywheel

May 31, 2022

How to Fix Your Disastrous Twitter Feed
Build a Twitter/X Presence

May 19, 2022

Don't Be Afraid to Show Your Personality on Twitter Bio
Build a Twitter/X Presence

April 26, 2022

How to Avoid a Twitter Burnout
Build a Twitter/X Presence

April 2, 2022

Your Twitter Bio is Not Enough: Here's What to Do
Build a Twitter/X Presence

March 23, 2022

Being Thankful is a Powerful Currency Online
Grow Audience & Superfans

March 23, 2022

How to Grow on Twitter With Less Than 30 Mins a Day
Build a Twitter/X Presence

March 9, 2022

How to Write in Public to Grow an Audience
Grow Audience & Superfans

February 18, 2022

Twitter Myth: When to Write a Thread?
Build a Twitter/X Presence

February 11, 2022

How to Find Your Twitter Friends With a Magic Number
Grow Audience & Superfans

February 5, 2022

4 Secrets to Crafting the Winning Twitter Profile
Build a Twitter/X Presence

February 5, 2022

Here's How You Can Make Lots of Twitter Friends
Grow Audience & Superfans

February 5, 2022

5 Ways to Write the Most Authentic Tweets
Fuel a Content Flywheel

February 5, 2022

3 Simple Steps to Get Your Voice Heard Online
Grow Audience & Superfans

February 5, 2022

The Secrets to Creating a Good Twitter Bio
Build a Twitter/X Presence

February 4, 2022

How To Find Your Circle On Twitter (Follow These Exact Steps)
Build a Twitter/X Presence

August 10, 2021

What You Can Learn about Build in Public from Getting Fit
Building in Public

July 26, 2021

How to Get Your Tweets Go Viral
Build a Twitter/X Presence

June 28, 2021

You Can Be Better Than Famous on Twitter: 3 Steps Only
Build a Twitter/X Presence

June 7, 2021

Entrepreneurs, Here's How To Take Your First Step On Twitter
Building in Public

June 3, 2021

5 Misconceptions About Building in Public
Building in Public

May 23, 2021

How to Build Your Credibility Online Step by Step
Productize & Monetize

March 14, 2021

Essay library

4 Things You Should Do With Every Happy Customer
Productize & Monetize

March 10, 2024

How to Know What Your Audience Really Wants (An Automatic Way)
Grow Audience & Superfans

February 24, 2024

Are Lean Creators The Future?
Productize & Monetize

February 19, 2024

How to Create Buzz for Something That's "Already Launched"
Productize & Monetize

February 12, 2024

Can You Avoid Getting Burned Out as a Content Creator?
Fuel a Content Flywheel

February 7, 2024

How Do You Create Momentum for Your Digital Product Launch?
Productize & Monetize

February 1, 2024

2023 Year in Review
Productize & Monetize

January 19, 2024

Don’t Build a Personal Brand
Build a Twitter/X Presence

December 7, 2023

How to Figure Out What to Share and What Not to Share
Fuel a Content Flywheel

November 29, 2023

4 Ways to Be a Better Creator-Educator
Building in Public

November 23, 2023

The Art of Documentation
Building in Public

November 16, 2023

4 Steps I Took in My First 4 Months to Get Early Traction
Grow Audience & Superfans

November 6, 2023

How You Can Still Attract Fans During Tough Times
Grow Audience & Superfans

October 19, 2023

The "Action" Piece in Designing Learning Experiences
Productize & Monetize

October 4, 2023

Build in Private. Earn in Public
Building in Public

September 28, 2023

How to Be Remembered Forever (Lifting Up Your Personal Brand)
Grow Audience & Superfans

September 20, 2023

4 Timeless Principles for Time-strapped Creators
Productize & Monetize

September 14, 2023

How to Build a Presence When You Have 2+ Interests
Build a Twitter/X Presence

September 7, 2023

Can You Build Info Products in Public?
Building in Public

July 27, 2023

Don’t Lower Your Price By Default
Productize & Monetize

June 29, 2023

How To Increase Your Surface Area Online
Productize & Monetize

June 21, 2023

The Curse of Shipping Fast
Productize & Monetize

May 11, 2023

I Use 7 Unconventional Ideas to Grow My Genuine Community
Grow Audience & Superfans

April 13, 2023

Don't Create Content Your Audience Don't Love (And How to Actually Do It)
Fuel a Content Flywheel

March 29, 2023

The Turning Point in My First Year of Business
Productize & Monetize

March 23, 2023

What If It Doesn't Work Out?
Productize & Monetize

February 16, 2023

Your 3-step Creator Business Model
Productize & Monetize

February 9, 2023

Rescued! How I Designed & Saved Public Lab’s New Identity in Public
Building in Public

February 2, 2023

Do Your Followers Have Loyalty?
Grow Audience & Superfans

January 19, 2023

You Want to Be a Purple Cow
Productize & Monetize

January 5, 2023

2022 Year in Review
Productize & Monetize

December 28, 2022

I Didn’t Realize I Can Make Money Anytime
Productize & Monetize

December 15, 2022

I Reverse-engineered These US$60 Million Telephone Scams
Building in Public

November 28, 2022

Your Customers Aren't Engaging With You on Social. But That’s Okay!
Grow Audience & Superfans

December 1, 2022

My 8-step Formula to Build My Course in Public to Guarantee Sales
Productize & Monetize

November 17, 2022

Wisdom Bombs: The Fastest Way To Kill Your Early Twitter Growth
Fuel a Content Flywheel

November 10, 2022

The Dark Side of Short-form Content
Fuel a Content Flywheel

November 3, 2022

Social Media’s Real Roles In Your Business (Spoiler: Not Selling)
Build a Twitter/X Presence

October 20, 2022

How Figma Builds in Public to Their $20 Billion Exit
Building in Public

October 6, 2022

Successful Creators Don’t Just Create, They Teach
Productize & Monetize

September 29, 2022

Fish Pond Audience: Why You Are Unfollowed And What To Do
Grow Audience & Superfans

September 6, 2022

Content Cliff: a Place All Content Creators Must Avoid
Fuel a Content Flywheel

September 6, 2022

6 Hidden Gems to Grow Your Twitter at 0 Vs 3,000 Followers
Build a Twitter/X Presence

August 25, 2022

Unexpected Business Lessons From This Aquarium Shop
Productize & Monetize

August 18, 2022

Fuel Framework: 4 Simple Steps to Tell Your Best Stories on Social Media
Fuel a Content Flywheel

August 15, 2022

20 Tweets in 60 Minutes: My 5-step Content Creation System
Fuel a Content Flywheel

August 27, 2022

I Thought Repeating is a Bad Thing. It is the Opposite
Fuel a Content Flywheel

July 21, 2022

2022 Midyear Review
Productize & Monetize

July 13, 2022

Side-project Marketing: Grow Your Audience Without Lifting a Finger
Grow Audience & Superfans

July 7, 2022

8 Game-changing Techniques That Got Me to a $5,000 Month (for New Creators)
Productize & Monetize

July 6, 2023

Does Niche Down Limit What You Can Create Online? No. Quite the Opposite
Fuel a Content Flywheel

May 31, 2022

How to Fix Your Disastrous Twitter Feed
Build a Twitter/X Presence

May 19, 2022

Don't Be Afraid to Show Your Personality on Twitter Bio
Build a Twitter/X Presence

April 26, 2022

My Learnings & Mistakes as an Online Course Creator
Productize & Monetize

June 7, 2023

How to Avoid a Twitter Burnout
Build a Twitter/X Presence

April 2, 2022

Being Thankful is a Powerful Currency Online
Grow Audience & Superfans

March 23, 2022

Your Twitter Bio is Not Enough: Here's What to Do
Build a Twitter/X Presence

March 23, 2022

How to Grow on Twitter With Less Than 30 Mins a Day
Build a Twitter/X Presence

March 9, 2022

How to Write in Public to Grow an Audience
Grow Audience & Superfans

February 18, 2022

Here's How You Can Make Lots of Twitter Friends
Grow Audience & Superfans

February 5, 2022

How to Find Your Twitter Friends With a Magic Number
Grow Audience & Superfans

February 5, 2022

4 Secrets to Crafting the Winning Twitter Profile
Build a Twitter/X Presence

February 5, 2022

3 Simple Steps to Get Your Voice Heard Online
Grow Audience & Superfans

February 5, 2022

5 Ways to Write the Most Authentic Tweets
Fuel a Content Flywheel

February 5, 2022

The Secrets to Creating a Good Twitter Bio
Build a Twitter/X Presence

February 4, 2022

Twitter Myth: When to Write a Thread?
Build a Twitter/X Presence

February 11, 2022

How to Build Your Credibility Online Step by Step
Productize & Monetize

March 14, 2021

How To Find Your Circle On Twitter (Follow These Exact Steps)
Build a Twitter/X Presence

August 10, 2021

What You Can Learn about Build in Public from Getting Fit
Building in Public

July 26, 2021

How I Use Hypefury to Automate & 3X My Twitter Audience Growth
Build a Twitter/X Presence

August 11, 2022

How to Get Your Tweets Go Viral
Build a Twitter/X Presence

June 28, 2021

How to Not Be Scared to Post on Social Media
Building in Public

February 23, 2024

You Can Be Better Than Famous on Twitter: 3 Steps Only
Build a Twitter/X Presence

June 7, 2021

Entrepreneurs, Here's How To Take Your First Step On Twitter
Building in Public

June 3, 2021

5 Misconceptions About Building in Public
Building in Public

May 23, 2021