These days, the most successful creators are sharing behind the scenes publicly. You can see Build in Public actions everywhere: Twitter, YouTube, newsletters, etc.
When they share learnings, struggles, anecdotes, and even key business metrics, they’re creating endless honest conversations with the people around them.
And these conversations are the secrets to a fast-growing community and business.
You might ask, “Why should I build in public?” Here are just a few reasons:
You can generate traction towards anything you’re working on
You can get early feedback to increase your chance of success
You can grow a raving community around yourself and your work
You can build up your trustworthy voice and a strong brand
You can extend your surface area online and attract new opportunities
You can leverage your uniqueness. You are the only YOU in this world.
The business world has shifted from being packaged to being transparent.
You and I both want to connect on a deeper level. We have seen the change in the last decade:
Buffer started working towards radical transparency (2013)
Nathan Barry building ConvertKit to 2M+ monthly revenue in public (2015)
Creators like Steph Smith sharing openly on a personal level (2019)
Mainstream media finally caught up covering Building in Public (2022)
I’m the author of Find Joy in Chaos, creator of Building in Public Mastery, and host of The Public Show! I love to help people like you get heard and make progress.
If you’re reading this, you’re likely at the start of your journey. So let me tell you a quick story.
At the end of 2020, I walked away from the company I cofounded. And while expecting my first child, I had an identity crisis - I felt like a nobody.
So I started writing online and discovered Build in Public. I’ve been showing my work-in-progress ever since and it brings me the community and traction I need to grow this business.
I finally feel my self-worth and that I have something to bring to the world.
These are all possible because of Building in Public. And now, I want to help you do the same thing.
Which of these makes you scream “YES!”?