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How do you present yourself online? Build your writing habit & consistency? How do you show your work in public to build momentum and trust? Let’s take a deep dive to figure this out!
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Testimonial on Public Lab newsletters
Testimonial on Public Lab newsletters
Testimonial on Public Lab newsletters
Testimonial on Public Lab newsletters
Testimonial on Public Lab newsletters

Building in Public changes how you build business 🙌

To build your online business from scratch, you need a way to bring you early feedback, get traction towards your work, and build relationships with the people who care about you.

There is one way to do all these coherently - it is called Building in Public.

The first question you might ask is why you should build in public. Here are the reasons:

  • You can generate traction towards anything you’re working on
  • You can get early feedback to increase your chance of success
  • You can grow a raving community around yourself and your work
  • You can extend your surface area online and attract new opportunities
  • You can build up your trustworthy voice
  • You are the only YOU in this world. You’re truly unique

Successful public builders have a powerful word-of-mouth engine because they show their work in public and involve the community in the process. Their community, business, and personal brand all grow together.

But Building in Public is not easy.

In my early days, I thought it was just about sharing the ups and downs of my journey. Only after working closely with hundreds of creators through my book, courses, and coaching programs that I pinpoint the 3 most challenging aspects:

  1. You don’t know what is worth sharing
  2. You don’t know how to bring the right people in your initial community
  3. You don’t have a system to do this consistently and sustainably

This is where Public Lab can help you become a successful public builder!

You can find your voice, grow a community around your work, and build a business you’re proud of.

Courier magazine by Mailchimp

The Jun/Jul 2022 issue featured Kevon Cheung & Building in Public

Courier magazine by Mailchimp featured Kevon Cheung and Building in Public

In the Aug/Sep 2022 issue, I wrote Don't imitate the influencers.
In the Sep/Oct 2022 issue, I wrote Social media cheerleading.

Hey! 👋 I'm Kevon Cheung

I’m the author of Find Joy in Chaos, creator of Building in Public Mastery, and host of The Public Show!

Even though it seems like I do a lot, there’s a common theme to all my work: I love to help people like you get heard and make progress

Build in Public Mastery Cohort 4
June 2022 Build in Public Mastery Cohort

If you’re reading this, you’re likely at the start of your journey. So let me tell you a quick story.

At the end of 2020, I walked away from the company I cofounded. And while expecting my first child, I had an identity crisis.

I worked very hard in my career but everything was for the companies. I felt like a nobody as if all those years didn’t happen.

So I started writing online and discovered Build in Public. I’ve been showing my work-in-progress ever since and it brings me the community and traction I need to grow this business you’re reading now.

More importantly, all my work is now under my name. I finally feel my self-worth and that I have something to bring to the world.

These are all possible because of Building in Public.

And now, I want to help you do the same thing.

FREE 10,000-word

Building in Public Definitive Guide

Are you ready to get started?

This guide covers the fundamentals, benefits, channels, and writing tips you need to know to start building in public.
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Building in Public Definitive Guide