To build your online business from scratch, you need a way to bring you early feedback, get traction towards your work, and build relationships with the people who care about you.
There is one way to do all these coherently - it is called Building in Public.
The first question you might ask is why you should build in public. Here are the reasons:
Successful public builders have a powerful word-of-mouth engine because they show their work in public and involve the community in the process. Their community, business, and personal brand all grow together.
But Building in Public is not easy.
In my early days, I thought it was just about sharing the ups and downs of my journey. Only after working closely with hundreds of creators through my book, courses, and coaching programs that I pinpoint the 3 most challenging aspects:
This is where Public Lab can help you become a successful public builder!
You can find your voice, grow a community around your work, and build a business you’re proud of.
Even though it seems like I do a lot, there’s a common theme to all my work: I love to help people like you get heard and make progress.
If you’re reading this, you’re likely at the start of your journey. So let me tell you a quick story.
At the end of 2020, I walked away from the company I cofounded. And while expecting my first child, I had an identity crisis.
I worked very hard in my career but everything was for the companies. I felt like a nobody as if all those years didn’t happen.
So I started writing online and discovered Build in Public. I’ve been showing my work-in-progress ever since and it brings me the community and traction I need to grow this business you’re reading now.
More importantly, all my work is now under my name. I finally feel my self-worth and that I have something to bring to the world.
These are all possible because of Building in Public.
And now, I want to help you do the same thing.