To build your online business from scratch, you need a way to bring you early feedback, get traction towards your work, and build relationships with the people who care about you.

There is one way to do all these coherently - it is called Building in Public.

The first question you might ask is why you should build in public. Here are the reasons:

• You can generate traction towards anything you’re working on
• You can get early feedback to increase your chance of success
• You can grow a raving community around yourself and your work
• You can extend your surface area online and attract new opportunities
• You can build up your trustworthy voice
• You are the only YOU in this world. You’re truly unique

Successful public builders have a powerful word-of-mouth engine because they show their work in public and involve the community in the process. Their community, business, and personal brand all grow together.

But Building in Public is not easy.

In my early days, I thought it was just about sharing the ups and downs of my journey. Only after working closely with hundreds of creators through my book, courses, and coaching programs that I pinpoint the 3 most challenging aspects:

1. You don’t know what is worth sharing
2. You don’t know how to bring the right people in your initial community
3. You don’t have a system to do this consistently and sustainably

This is where Public Lab can help you become a successful public builder!

You can find your voice, grow a community around your work, and build a business you’re proud of.