Grow an audience with your work and stories

If you give people a way to follow your journey, they will.

Join our course + community to scale your digital leverage. We're here to give you the boost, guidance, and peer support you need.

Showing up on social media is exhausting!

You know that having a strong social presence and a beloved audience is the key to scaling your business these days. You've seen it working extremely well for others.

So you tried. You got online and started posting, but no one seemed to care. You didn't know what's the right way to show up and build your audience there.

You're confused because you are quite good with people. Oh! When it is in private ...

Worse, a lot of "experts" paint you that beautiful picture and sell you quick hacks to a large audience. You know that's not who you are, but you can't help but doubt yourself, “Maybe I don’t have what it takes.”

Does this happen to you?

You know who you are in real life, you just don’t know how to show it online

You often have a hard time coming up with new ideas to share

You don't want to post platitudes or generic advice. That's not you

When you have an idea, you’re afraid to get 0 engagement and people judge you

You don’t know how to invite people in. How do you get people to like and reply?

You always feel overwhelmed and lost like a wild goose chase

You have been spending way too much time on creating content

You are close to burning out and are on the verge of quitting

If this is you, you are like 90% of the people getting on social media. You’ve been painted the wrong picture, taught the wrong strategies, and placed in the wrong group on the Internet.

I would love to show you another way.

"I always thought I wasn’t good enough. That was the #1 reason I built most things in private. But Build in Public Mastery revealed that people are impressed with my skills and the ability to iterate quickly. Now I’m a confident creator putting my thoughts out there. This has been the biggest educational purchase I have done so far and I haven't regretted it."

Jannis Fedoruk-Betschki

Austria / Web Designer & Creator

"I felt like I couldn’t compete with the sea of experts on social media and I struggled to give “wisdom bombs” and generic health advice. Build in Public Mastery helped me realize that I could share the story of going from an offline coach to an online health coach. Now I’m not afraid to post my experiments online. I can be myself. And people will still be supporting me."

Javier Luis Gomez

Philippines / Health Coach

Why you want to show work-in-progress and stories

Traction Icon

You can generate early traction towards new products you’re working on

Feedback Icon

You can get early feedback to improve your products

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You can attract a growing audience ready to buy and spread the word

Voice Icon

You can build up a trustworthy brand that retains your customers

Extend Icon

You can extend your surface area online and attract new opportunities

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You can leverage your uniqueness. You are the only YOU in this world.

If you’re ready to show up authentically to scale your digital leverage, join us in Build in Public Mastery.

This program will change how you approach social media, audience building, and product development. We’re bringing solopreneurs and small teams the community-led growth framework that is popular among fast-growing startups like Notion, Canva, and Strava.

Instead of building in private and only showing the world when your product is ready, you’ll show your work as early as possible. You’ll involve your audience in public. And finally, you’ll use the signals and feedback to build the products they want.

This is how your business and audience grow in parallel.

Your journey with us

We are frustrated at video lessons that are pure lectures. Again, action > learning.

In our video lessons, you’ll be prompted to implement your learnings, reflect, and share with us in the community.

We love seeing you progress and win.

Module 0

Start You Off On This Public Path

Module 1

Reset What You Know About Social Media

Module 2

Document, Don’t Create

Module 3

Show Your Work to Serve the Community

Module 4

Involve Your Audience to Help You Build

  1. The more you involve, the faster you scale
  2. Put down this ONE thing
  3. Involving in public vs involving in private
  4. Create a flywheel and go 200km/hour
  5. How to handle all sorts of public feedback
Module 5

Flow People From Social to Email

  1. The ideal social presence (40-20-20-20)
  2. How to optimize your social profiles to bring people into your email list
  3. What to do with an email list of any size (even with 5 subscribers)
  4. Design a Strategic Invitation to bring people closer
  5. How to leverage emails after launching your product
Module 6

Systemize to Maximize Your Impact

  1. A good system allows you to get derailed
  2. Introducing DOCS: Your Content Creation Flow
  3. Introducing BROC: Your Community Engagement System

What’s included in our program

This is not your typical community experience. We run it in a way to maximize your action.

Let us show you what we've been cooking for you ↓

Accelerator Cohorts

While Build in Public Mastery is a self-guided program, we also run a 3-week live course within our community 3 times a year to give new students like you an immersive, community-driven learning experience.

You have the option to join live sessions with Kevon to pick up selected core topics, discuss with peers, and ask any questions you want. It is a great way to kick things off with peers and blend into our course community.

The next cohort runs from Apr 8, 2024 to Apr 30, 2024. You can enroll now and get started with our interactive, self-guided curriculum first.

Sprints

You have to build in public to master building in public!

We run 30-day sprints 3 times a year to get you out there to build new products with your audience. You set a product scope, iterate and share over 30 days, and do a mini launch. We'll have a leaderboard, feedback calls, and most importantly, accountability, to move forward.

You as an entrepreneur and your community will both grow 10x faster because you’re taking action.

The next sprint runs from May 1, 2024 to May 31, 2024.

A Broccolious Experience

You'll also have access to the following:

A supportive community space hosted on Circle

Private office hours twice a month

New masterclasses by Kevon & members

Member-led mastermind groups & coworking hours

A growing resource library of case studies, examples, templates, and guest interviews

Honestly, what did students say?

Enroll Today to Become a Community-Led Entrepreneur!

Standard

Master Build in Public

$547 $1

💚 Parity Pricing Supported!

Based on your location, we've added a discount to help.

Lifetime Access to Course Materials

Action-focused Curriculum of 7 Modules

12-Month Access to Community Space

1 Accelerator Cohort

Community Events such as Build in Public Sprints, Workshops, Office Hours, Masterminds

Enroll Now

Premium

Maximize Community Learning

$797 $1

💚 Parity Pricing Supported!

Based on your location, we've added a discount to help.

Everything in Standard

12-Month Access to Community Space

Unlimited Accelerator Cohorts with All New Students

1 30-Min Onboarding Call

Access to All Existing & Future Masterclasses

Enroll Now

VIP

Enjoy Additional 1:1 Coaching

$1997 $1

💚 Parity Pricing Supported!

Based on your location, we've added a discount to help.

Everything in Premium

Lifetime Access to Community Space

1 spot available at this moment

Personalized Onboarding: Review + Action Plan + 30-Min Call

Get Priority Support from Kevon

3 Review Checkpoints x 30-min 1:1 Call in the next 6 months

Access to Playbook of Momentum Marketing

Free Access to Email Course Engine, Easy Content Magic, and Find Joy in Chaos

Enroll Now

Our Risk-Free Guarantee

⭐ If you’re not satisfied within the first 30 days, you can ask for a full refund. No questions asked.

Look behind the scene

Watch this video if you want to get a better look at the Build in Public Mastery program & community.

Who this program is for

Build in Public Mastery is ideal for product builders, creators, educators, and entrepreneurs.

You’re a good fit for this program:

If you want to build digital products to scale your digital leverage, this is for you.

If you enjoy working closely with the people around you to build products, this is for you.

If you want to play the long game instead of taking shortcuts, this is for you.

You’re NOT a good fit for this program:

If you don’t plan to build anything (as small as a freebie) in the next 6 months, this is NOT for you.

If you haven’t published a single word online, this is NOT for you.

If you prefer other ways to generate income e.g. Ads, Marketplace, SEO, this is NOT for you.

"One of the things I really liked about Build in Public was not being so concerned about the immediate result. I don't think things have to be that linear. Instead, it's more like building relationships and then yeah, some things will come out of that. So I absolutely, definitely got signups because of being more public."

Cathy Raffaele

Australia / Educator

"The thought of being so transparent just felt really overwhelming. My favorite part of being in the program was the different frameworks and tools that Kevon uses to Build in Public. Kevon is awesome. Good person and great heart. He'll gently guide you but also push you a little bit."

Melvin Varghese, PhD

United States / Psychologist & Podcaster & Creator

Hey friend,
I’m Kevon! 👋

I’m the founder and head teacher here to help you unlock your business potential by growing an audience that loves you and wants to help you.

People call me the “Build in Public guy”, but you’re likely wondering how everything unfolded. Back in November 2020, I left the software startup I co-founded. My 1st daughter arrived 2 months later. These significant events prompted me to rethink how work and family would align in my life moving forward.

Despite all my contributions in different companies, I was tired of being a nobody. Nothing was under my name. I wanted to start “compounding”. I knew how important it was to build myself a presence and a community, so that I could collaborate with and serve them.

When I stumbled upon “Build in Public”, I was struck by how closely it mirrored my life principles. At the same time, showing your work in public and growing an audience are clear growth drivers for businesses these days.

So I started building my first project, the “Build in Public Free Guide”, in public. I asked questions, helped people, gathered feedback, and refined the guide. I spent 2 months on it. When I launched it, 2,100 visitors from all across the world checked out my guide. Overnight, my Twitter/X following doubled. Overnight, I was known as the “Build in Public guy”. Everyone wanted to learn more. At that moment, I knew this is the new way to build products.

And you might have guessed, the rest is history! As of now, I’ve taught thousands of students how to build in public through my courses, community, and book. Build in Public Mastery is my home base to support entrepreneurs going from building alone to building publicly with their beloved audiences.

"You know, honestly, Kevon, part of my favorite part of the class is the energy that you bring to this. It's friendly and professional. You're actually an excellent example of a kind of personality on a social media channel who is accessible, who plans very well, and who models the kinds of things that you're talking about."

Marko Schmitt

United States / Coach & Ex-CEO

"I feel like the office hours and the access to Kevon is like having a personal coach. Whenever I have a question, Kevon gives the most thoughtful answers and he gives answers from a very holistic point of view, things I would not have even expected. He doesn't just answer that question at a surface literal level, but he understands what the core essence of it is."

Jenny Messerle

United States / Artist & Creator

Still have questions?

Check out the answers to some of the most commonly asked questions:

Is this program self-paced? If so, what are Accelerator Cohorts?

Should I join now or wait for the Accelerator Cohorts?

How involved is Kevon?

How long would it take to go through the action-focused curriculum myself?

Where is the community hosted?

How often do you have Office Hours? At what time?

Is the community events APAC friendly?

If I discontinue my membership, can I still access the course?

After my first 12 months, how do I renew?

Can I get a refund if I’m not satisfied with the program?

Find out more about our community