Building in Public means authentic Audience Building.
When we're building in public, we appreciate a steady, genuine approach to represent ourselves. But this doesn't mean we cannot use tools to help us accelerate our audience building growth.
A lot of people might find this contradicting. In fact, being authentic and being intentional about growing are not mutually exclusive. You should do both at the same time if you're serious about building an online brand. That's how I grew to 4,000+ Twitter followers in about 7 months.
I've come to enjoy using this Twitter growth tool, Hypefury, to help show up consistently and deliver my content, and this is why I want to share how you can do more without overwhelming yourself.
This article includes my affiliate link to the software, yet I'm not asked to write this. I'm writing this solely because I've been enjoying the tool and think it can benefit someone like you.
This article is divided into 4 parts:
- Why I use a Twitter growth tool
- The basics: scheduling tweets
- The uniques: Hypefury's growth features
- Breaking down my content creation flow
Why I use a Twitter growth tool
As a content creator with my main audience on Twitter, I find myself spending too much time on the social platform. I'm aware that I have to invest into this main channel, but I also want to free up my time to focus on building my business and products.
I have tried a few Twitter tools and I stick to Hypefury because of 2 reasons.
Firstly, I can see they're ahead of the Twitter growth game. They understand the needs of content creators like me and offer some unique features beyond the basic scheduling of tweets.
Secondly, I've been active in giving them feedback and reporting bugs (something I do when I enjoy a tool), and they respond and make changes to the software promptly. I feel that they care.
The basics: scheduling tweets
Scheduling tweets or threads are the core features of any Twitter growth software, so let's start here.
On Hypefury, I get to set a Posting Schedule for my tweets to go out at the timing I want. This way I can focus on writing my best content and not have to worry about when to post.
I have a particular workflow for writing tweets (which I'll share in the 2nd part of this article).
The core idea of scheduling tweets is because my tweet ideas show up at random times. Sometimes I'm running, or showering, or eating. And I tried to tweet whenever an idea popped up, but 2 things happened when I did so: 1) I didn't write well for that tweet, and 2) no one engaged with my tweet.
Later I learned that tweeting right away is a weakness. As I was rushing to get the idea out, the content was not thoughtful.
Also, I was tweeting at a time I was active, not at a time my followers were most active.
So by using Hypefury, I can focus on writing multiple tweets at once (which improves the quality of writing) and schedule them to go out when I know my followers are most active.
Hypefury has this inspiration prompt to bring up one of my old tweets to inspire me. I personally don't use it because I get a lot of my ideas from reading and building in public, but I can see this being helpful to people who struggle with what to write. Another way is to take 15 email challenges which prompt you how to write authentic tweets in 30 days.
The uniques: Hypefury's growth features
The reason I say that Hypefury is ahead of the game is because of these growth features I'm about to share with you.
These features help me deliver value consistently to my followers.
In a simple explanation, Recurrent Posts allow me to create categories and write tweets under each category.
As a content creator, I cannot cover all kinds of topics on my Twitter. My followers follow me because they want to hear the few topics. This is why I don't see Twitter as a social media but a library of knowledge.
To do that, I set up these 5 categories to make sure I'm sharing valuable content about each topic.
I then set up 1-2 time slots for each category each week, and Hypefury is smart enough to take one tweet from the category and publish it. It also prioritizes the tweets that haven't been shared yet.
Once the entire list has been run through, it restarts the cycle and shares again.
For example, I have 18 tweets under "Interacting in Public". Because I only have 1 slot for this category per week, technically it takes 18 weeks to finish the list and restart. It is long enough so that I'm not spamming my followers with the same content.
Not to mention I am also adding new tweets to the category whenever I have new inspirations, so the list gets longer and longer.
Similar to Recurrent Posts, Evergreen Posts offer time slots where Hypefury grabs one of the tweets I mark as "Evergreen" and retweet it for me.
Okay, it sounds exactly like Recurrent Posts. Here is the catch.
Recurrent Posts grab a tweet from the categories and publish it as a new tweet, whereas Evergreen Posts grab from the list of all Evergreen Posts and simply retweet it. This means Evergreen Posts keep all the engagement metrics such as likes and replies.
You can see above that 6 replies, 2 retweets, and 36 likes all remain.
As I retweet a popular old tweet, I'm bringing all the interactions back to new people who see it. The high engagement numbers might attract more people this way.
I'm mindful that Twitter is a top funnel for me, meaning it is a great place for me to expose my content to "new people" through its algorithm. But generally, getting a "new Twitter follower" has significantly lower value to getting a "new email subscriber" or "new website visitor".
Why is that?
Because Twitter followers can only see tweets if I happen to tweet at the time they're online. For email subscribers, my content gets delivered into their inbox, waiting for them to open it. And this means for many content creators, our primary goal is to drive people out of Twitter to a newsletter sign-up form or blog. This way we own the distribution and can have a higher chance of getting our content into their hands.
Now you might ask - how does this feature, Follow-up Tweets, help?
See above that I'm including a call-to-action to bring people to my Building in Public guide. Imagine if I put this as the last tweet in all my threads every time, it can be annoying for readers to see and think that I'm aggressively promoting.
With Follow-up Tweets, I can set a logic to tweet the call-to-action only if the tweet gets to e.g. here I set 10 likes. This guarantees 2 things:
- If the tweet is not popular, this call-to-action doesn't happen. Less aggressive.
- If it gets 10 likes and this follow-up tweet is published, it serves as a new notification for those who liked the tweet already. Since they like it and the tweet is semi-popular, the rate of annoyance is lower.
I use this feature very carefully because I want to make sure I'm not abusing it and annoying my followers. That's the last thing I want to do as someone who promotes authenticity.
This one is straightforward. Hypefury has a way (which I don't know how) to show me the best schedule based on follower's activity.
When "Generate Custom Schedule" is clicked, it will popular the schedule for me to make further adjustments.
I'm based in Asia, and most of my followers are in U.S. and Europe, and that's why the best time for me to tweet is 9pm to 2am. It is obviously different for each person. As you can see, I definitely need a tool to help me as I'm not going to sacrifice my bedtime to post tweets!
There are more. Honestly, I don't fully utilize everything Hypefury has to offer.
This feature helps to fill in the empty slots with Evergreen Posts if I ever forget to schedule tweets. It is this kind of thoughtfulness that I appreciate.
And this feature Tweet Booster auto retweet any tweets in 12 hours if it gets 15 likes. It is helpful to get my tweets to people of a different timezone.
Breaking down my content creation flow
Have you tried sitting down in front of your computer and try to write content and end up blanked because you lack ideas?
Exactly. And here I want to share my workflow of creating and publishing content on Twitter.
Writing, or creating content, requires many parts of your brain and they can't work well at the same time. You need to split it up into 4 steps:
- Ideation - capture your best ideas
- Outlining - give your ideas more depth and add structure
- Writing - turn your outline into appealing stories
- Editing - mostly for content with length, make sure it flows well
Ok - let's go!
Step 1: Slack for jotting down ideas
I have been avoiding Slack as I find it extremely distracting to focus on my work, but finally, I find a use case for it.
As I mentioned above, ideas come at any time. I've found that ideas mostly come when I'm consuming content, e.g. reading a book, reading what others are saying, watching a video, etc.
So when an idea comes to mind, I need the easiest way to take them down - via my mobile phone.
But taking notes on mobile phone can be tricky.
I don't like taking notes directly on Notion because there are too many clicks before I get to type.
I figure if I have the Slack app for one purpose, taking notes, then it requires one click to open the app and start writing. I don't have any other workspaces on my mobile Slack app so I'm not distracted. And my gut feeling is that Slack also loads up quicker than other apps.
I created a channel called tweet-ideas and type directly on it.
Step 2: Notion for storing ideas
While Slack is a great idea-taking app, it is not a great app to look at when I'm expanding these tweet ideas into real tweets.
Because I need to be in "writing mode".
Imagine I'm going down the ideas in Slack, I'd quickly lose track of which one is done.
This is where I bring in Notion.
I set up a table for Tweet Ideas and leave it empty.
Step 3: Integromat to send ideas from Slack to Notion
I'm not going to manaually copy the tweet ideas from Slack to Notion, so I need a tool to help me bridge them.
Luckily, it is extremely easy to do this kind of logic thanks to all the NoCode automation tools.
I signed up for a free Integromat account and set up this scenario to happen whenever it is triggered. Of course, you can also use Zapier. I'm using Integromat because my free Zapier account is max-ed out.
Step 4: Expand tweet ideas into real tweets via Hypefury
Every Monday, I open up my Notion Tweet Ideas table alongside my Hypefury account and start writing.
Since I have all the ideas jotted down, it is unbelievably quick for me to focus on the storytelling techniques to make it a valuable tweet.
I write the tweet or thread and click "Add to Queue" on Hypefury, then I remove it from the Notion table.
With this workflow, I can easily write 20 tweets in an hour for 1-2 weeks worth of tweet content. And because I'm not squeezing the ideas out based on one brainstorming block, the ideas tend to be more valuable.
Watch this in action. I recommend watching at 2x speed.
Pick the right tool to help with your audience building
Building in Public is a mindset to be authentic and transparent, and Audience Building is about finding ways to deliver value and grow a following.
To me, it is hard to find a tool that can help with Building in Public because it is all about your identity, personality, and mindset.
But for Audience Building, it consists of technical implementations that tools can help us be more productive.
Remember, growth are not on the opposite side of authenticity and transparency.
My last word. I'm aware that there are other Twitter tools that might have similar features at a lower price point. So make sure you do your homework before settling on one. I hope this is helpful so far!
If Hypefury looks good to you, check it out.