Email Course Engine

When I say raving fans, community, or audience, what do you first think about?

Are you thinking of social media? Twitter? Maybe Instagram?

Too many people spend all their time on the social media hamster wheel, posting content and engaging with people. But the result can feel … slow.

1 input. 1 output.

Don’t get me wrong. I love social media (Twitter!)

But if you want to grow fast in a scalable way, you need to create a product that is so good people can’t stop talking about it, sharing it with their friends, and following you for more.

Unlike social media, once you create your Email Course Engine, you can let it work its magic to create more exposure and attract more people for you.

This is what this course is about.

Social media is great, but it is not the only way to get fans

⏰ 2 hours and 37 minutes.

Do you know what this is? It is how much time I used to spend on Twitter every day when I first started out.

Day in and day out, I was hustling to get engagement, build relationships, and grow my followers this way.

But soon … I realized I was exhausted.

I wanted to grow a following but I didn’t want to spend hours on social media.

I also didn’t want to play by the ever-changing algorithm (super annoying).

There were so many “Twitter experts” teaching people to tweet more, write threads, or even engineer engagement like replying 10 times before you post a tweet.

I do these too to be present on Twitter (my favorite social media still) so I can be discovered, but I refuse to believe that this is the ONLY way to grow my raving fanbase.

Your current approach is unscalable & slow

I get it - audience or community, whatever you call it, is the fuel of business growth these days.

When I looked at my early self and all the people around me to see how everyone was tackling this, honestly, things were not looking good!

You are now likely facing the same things:

😩 You’re overwhelmed by social media. You’re pushing content out every day and watching that follower number grow very slowly. It is also unclear what you can do with a new social follower.

🧐 You want to build an email list but don’t know how. You tried creating a newsletter or a lead magnet, but you can barely get any new emails coming in.

🤧 You enjoy 1:1 connections but you know this can’t scale. You reach out and kickstart conversations because you know it is the secret sauce to building your following. What you don’t have is time.

😢 You have the knowledge to share but don’t know how to productize it. Blog post? Guide? Ebook? Course? You want to maximize the number of people it can draw to you.

After growing my community tirelessly at the start, I discovered a powerful engine that took away all the things I mentioned!

I now look at social media differently because I no longer care about each tweet’s engagement. I am building a lot of trust with strangers online through my teaching.

I am bringing more and more people into my world - all on autopilot. Of course, I didn’t exactly know the power of it until now (23 months later) when the data clearly shows.

Aha! There is a better way!

I discovered an automated way to turn strangers into raving fans & future customers

Back in March 2021, I spent 2 weeks creating a free email course called Making Twitter Friends.

Let me show you what it has done for me.

In the following 23 months, 3,027 students came in by themselves.

From the 1st email to the 8th email, 94.5% of students (2,861/3,027) have stayed on.

I’ve built hundreds of amazing connections because the students reach out to me. It has happened since the launch of the course (March 2021).

And it is still going strong in March 2023.

Students have been vouching for the value they get from the course the whole time.

But most importantly, it kickstarted the growth of my email list - the ultimate place to grow my raving fans because I can directly reach them 100% of the time (well, if they open).

And many people getting to know me through Making Twitter Friends end up buying my other products like Find Joy in Chaos ($10-30) or Build in Public Mastery ($750-3,000).

I waited 23 months to show you this because … I don’t want to convince you that building a free email course this way is awesome.

I want the data to speak for itself.

And now I’m ready to put together everything I’ve done to create and run this “automation engine”.

You might be curious about what this course will teach you. Let’s go! ✈️

This is what Email Course Engine is about

Email Course Engine is not a course to teach you the mechanics of an email course.

It gives you all the steps you need to build a growth engine that:

• Establishes you as the go-to person for your chosen topic
  
• Attracts people to you without you actively going out to find them
  
• Builds trust between you and students so that they become your superfans
  
• Grows your student base organically which powers your following growth
  

This engine has been fueling my growth since I started in Nov 2020. Now I want you to have it.

💫 An extra-smooth learning experience

I’ve been teaching thousands of people through my live course, video courses, and book so far. I build clear structures you can follow, design lessons that are direct with no fluff, and guide you throughout to build your own email course.

Module 1

Warm Welcome!

1. The Story of my Engine - Making Twitter Friends
2. Why Build a Free Email Course (Preview this lesson)
3. How You Can Make the Most Out of This Course
4. 3 Secrets to Win Raving Fans
5. Why Email Course Engine Is a Video Course, Not Email Course

Module 2

Designing a Learning Experience

1. How to Choose a Topic That Drives Students' Word of Mouth
2. How to Structure Your Course to Drive Results
3. The Must-have Email Components
4. Write Email Lessons That WOW Your Students
5. Where You Should Draft Your Lessons
6. 6 Ways to Encourage Student Replies
7. 6 Formatting Choices to Keep Students Excited
8. Subject Lines That Increase Open Rates
9. How to Reply When Students Email You

Module 3

Switching on Autopilot Mode

1. What You Need in an Email Marketing Software
2. Why You Should Use Double Opt-in
3. Design a Beautiful Thank You Page to Get Students Pumped Up
4. Customize Your Email Lessons With an HTML Template
5. The Best Way to Use Your Email Footer
6. Configure a Sequence Schedule So You Can Be Hands-off
7. The Graceful Way of Letting Students Drop Out
8. What You Should Expect for Open, Click, and Completion Rates

Module 4

Fueling Raving Fans Growth

1. Create Momentum for Your Launch by Building in Public
2. Package the Course into a Product & an Experience
3. Don't Pitch or Sell Your Students
4. Invite Beta Students to Kickstart a Flywheel
5. 7 Ways to Encourage Students to Share Your Course
6. How to Track Course Mentions
7. Stay in Touch With Students Through Your Newsletter

Module 5

What's Next?

1. Amazing Examples of Email Course
2. What to Do If You Need Help
3. Feedback for Email Course Engine
4. Become an Affiliate of Email Course Engine

🌡️ The science behind “autopilot”

This free email course can grow itself without me putting in more marketing effort for a reason. It is not about using intriguing words to sell it. It is not about getting a group of random people to push it. The magic is all in the tiny details, and I’ll show them to you.

🔍 Examples, examples, and even more examples

I’m not here to give you theories on how email courses can help you grow 10x faster. I prefer to show you exactly how I did it. I’ll even give you all the code and tools I use.

💡 What did Will learn from this course?

🔍 Preview a lesson of this video course

See for yourself what this course is like. Here's a lesson in Module 1.