Starting a business today is brutally hard. The noise, the competition, the pressure to look polished. AI can now write, design, and even code, which means most things can be copied or automated.
But there’s one thing no one can replicate: you and your story.
That’s why building in public works.
When you share your journey openly, you get early feedback, build trust, and grow a loyal following while you’re still building.
You don’t need a big ad budget. You just need to show up as you. This is modern entrepreneurship — honest, lean, community-first — and the strongest moat you can build for yourself today.
It is crazy how so many people still build behind closed doors, only to realize no one wants their products. Building in public flips the script.
Instead of guessing, you listen. Instead of launching cold, you rally early fans. And instead of performing for the Internet, you show up as yourself.
It’s not about oversharing your secret sauces (lots of people get this wrong). It’s about earning trust by involving people from the start and letting them in on your journey.
A Small Course gives you an unfair advantage because you get to bring someone into a distraction-free environment and share your knowledge.
Whether it is a free or paid Small Course, you can reveal your character, win their trust, and bring them to your designated next step.
Welcome to the world of influence!
I know this can all sound scary.
But it’s actually not once you see how it works.
Over 50,000 people have used my free guide to build trust, grow their audience, and market their products and personal brand at the same time.
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Hey, I’m Kevon. I'm an author x educator x marketer.
I started Public Lab in 2021 and I’ve taught and mentored a lot of entrepreneurs around the world on how to build in public.
Growing up, I had the impression that business equaled transactions. It was all pretentious and polished. I didn't know there are other ways until I started building a new project in public.
I felt the power myself. I got people's attention. I received feedback instantly. I started getting known.
I feel so connected to this principle. This is why I'm showing you this new approach here that blends together product development, sales, marketing, and community altogether. It is wild like this!
Cheers,
Kevon
"The Broccoli Guy"
Transparent Lab Limited
